Business

What are popular lead generation trends in 2020?

Web-based businesses are always in need of a systematic lead generation for enhancing the conversion rate. For that, most SMEs hire the best marketing agency for lead generation online in Singapore and elsewhere. The professionals are well—versed with the latest digital marketing trends and how to use different tools for welcoming in more quality leads.

Here, take a look at the recent popular lead generation trends in 2020—

Influencer Marketing

Influencer marketing is the trending lead generation method adopted by top brands for increasing their brand exposure to more and more target audiences by collecting with the social media influencers who have already created millions of follower base by making entertaining and useful videos. Companies collaborate with the influencers as they have established a trust with the followers. With their help increasing more leads is possible faster than any other way.

Video marketing

Since 2019, video marketing is becoming popular as mostly the mobile generation finds it convenient to watch a video more than reading content on the go. It takes less time to go through and create a faster and direct impact on viewers for driving to the website for increasing the conversion rate.

Besides, AI Technology, Interactive Marketing, email marketing etc. help to generate more leads.

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